BY CHRISTINE NGUYEN, EVELYN ZGRABLIC, ISABELLA POLAZON AND SARANNIE TONG
DUOLINGO
“PUT DUOLINGO INTO THE HANDS OF 16-22 YEAR OLDS” 2021
As humans get older, the ability to learn another language and pick up habits start to slow down.
the problem
insight
everybody has daily habits, and everything we do here and there most of the time involve our phones. There is one location where 98% of people take their phones, the toilet.
idea
students around the world don’t realise how beneficial learning another language it is to them, from boosting brain power to reducing global economic inequality. How can we inspire students to weave language into their daily routine?
insight
everybody has daily habits, and everything we do here and there most of the time involve our phones. There is one location where 98% of people take their phones, the toilet.
idea
you’re already taking 5 minutes on the toilet, why not make it a worthwhile and learn a language while you’re at it. Students creating a daily habit by adapting an existing one; finding a time that is usually wasted and using it to the benefit of one's learning.
CASE STUDY
TOILET PAPER
INSTAGRAM
PRINT POSTERS
PRINT CUBICLE TOILET POSTERS
DUOLINGO APP LOCATOR
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