BY CHRISTINE NGUYEN, EVELYN ZGRABLIC, AUDREY HARDHA AND KYRA SILOS

BRICKBREAK

“UNLOCK KIDS’ POTENTIAL THROUGH LEGO PLAY” 2021

Creativity is in crisis today: while the world of tomorrow demands creative skills, we are spending less time in creative pursuits. LEGO Group believes that through play kids become creative learners, picking up the skills they need for this world.

the problem

play is under threat. It has become a “nice to have” rather than a “need to have” where we are taking play away from kids: 2 in 10 kids say they have no time to play and parents struggle to see the value of it – packing kids full of extracurricular activities and traditional school learning.

insight

studying can be exhausting, and much more boring when you are constantly glued to the desk to achieve a gratifying study session. When students take a break from a study, they usually scroll through endless social media, making you lose focus and work more inefficiently. However, what they don’t know is that play and studying, come together hand in hand, to keep minds active and boost critical thinking.

idea

we want all students to remember to take a break while having a little bit of fun and push their creativity!

CASE STUDY

MOBILE APP LAYOUT DESIGN

The RMIT IAC (Industry Advisory Committee) judges:

Daniel Pizzato (Clemenger)
Eaon Pritchard (Global Strategy Consultant/Author)
Naomi Johnston (Jumbla)
Carmela Soares (Facebook)
Stanley Johnson (Work With Stan)
Michael Titshall (R/GA)
Sarah McGregor (Communicado)
Matt Stoddart (TBWA Melbourne)
Dr Lukas Parker (RMIT)
Dr Bruno Schivinski (RMIT)