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YOPRO HIGH PROTEIN YOGHURT
“DELICIOUS, CLEAN, PROTEIN BASED FOODS” 2020
Many yoghurt alternatives arent just like YoPRO. YoPro’s traditional straining process ensures high protein and deliciously thick and creamy. Fueling your healthy life with healthy yoghurt with the best quality ingredients in most natural and local way possible.
Many yoghurt alternatives arent just like YoPRO. YoPro’s traditional straining process ensures high protein and deliciously thick and creamy. Fueling your healthy life with healthy yoghurt with the best quality ingredients in most natural and local way possible.
problem
how do we get more consumers to purchase and consume the product and obtain brand preference for YoPRO in the process?
insight
YoPRO’s yoghurt is the best healthy and naturally sourced milk from Aussie cows with zero added sugar, artificial sweeteners or colours or flavours. They are jam packed with protein through thorough straining, that results with less fat in the process too.
idea
nowadays, there are many food products that are unnatural, unhealthy and packed with GMOs. leading to the distrust of many brands. Therefore, pushing YoPRO further with visual illustrations of fresh fruit collaborated with physical activies would achieve consumer preference and trial. It would also assist the brand proposition that it is the best healthy energiser during workouts.
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