go-getting art directordessert enthusiast
know me!
work
︎︎︎ Hungry Talks
︎︎︎ Duolingo
︎︎︎ Beyond Blue
︎︎︎ Elusion
︎︎︎ BrickBreak
︎︎︎ Young Shits
︎︎︎ VEC
︎︎︎ YoPRO
︎︎︎ Quick briefs
happy stuff
graphic design
︎︎︎stalk me here
︎ ︎ ︎
VICTORIAN ELECTORAL COMMISSION
“BE HEARD” 2020 SHORTLISTED CAMPAIGN
Nowadays, youth percieve voting as something you NEED to do, and lack the feel of importance to their say, when in fact their vote is as powerful as everybody elses’.
Nowadays, youth percieve voting as something you NEED to do, and lack the feel of importance to their say, when in fact their vote is as powerful as everybody elses’.
problem
many Victorians (aged between 18-29) are not aware of the local council election’s existance but also hold a lack of mind awareness too. They perceive council elections of low importance, don’t recall recieving a ballot pack in the mail or just forgot to vote. These are just but the few many reasons taken from the large bucket to as why there are poor participation rates for council elections.
insight
just like national elections, council elections are very much just as important as they deal with services essential to their daily lives. Voting in council elections is a large responsibility, and most importantly, a right to have your say. Contributing to their local community can be beneficial, especially since everybody deals with these services everyday.
idea
many Victorians (aged between 18-29) are not aware of the local council election’s existance but also hold a lack of mind awareness too. They perceive council elections of low importance, don’t recall recieving a ballot pack in the mail or just forgot to vote. These are just but the few many reasons taken from the large bucket to as why there are poor participation rates for council elections.
insight
just like national elections, council elections are very much just as important as they deal with services essential to their daily lives. Voting in council elections is a large responsibility, and most importantly, a right to have your say. Contributing to their local community can be beneficial, especially since everybody deals with these services everyday.
idea
talking to our target audience with the language they understand would ideal to connect and resonate to their interests and values. Creating relevance and relatability through popular culture reference with internet trends and popular games (such Animal Crossing) generates interest in creating a stand in the community. Furthermore, a cute and chubby cat mascot would create recognision and remembrance, and also a little fun!
ENROLLING PHASE
sponsored posts on Instagram, Facebook and Twitter.
VOTING PHASE
sponsored posts on Instagram, Facebook and Twitter.
![]()
![]()
BY CHRISTINE NGUYEN AND AUDREY HARDHA
RADIO
(1/2 sec) *silence*
BGM: (1/2 second) *Park ambience with chirping birds*
MVO: “Larry, what’s wrong? I thought you liked relaxing at the park”
*Dejected tone*
Larry: “Meow”
MVO: “You feel unhappy by all the trash and littering around you?”
*in an agreeing tone*
Larry: “Meow”
MVO: “Ahem, can I please have everyone's attention? Larry here is trying to relax, but he can’t with all the trash around. Let’s make a change around here and get things done ourselves. So, I say we vote! Make Larry Happy!”
(1SEC) SFX *cheering*
Announcer: “Let’s come together as a community to make Larry happy, send in your ballot pack before the 23rd of October. For more information on how your say can improve Larry’s future, visit vec.vic.gov.au.”
BGM: (1/2 second) *Park ambience with chirping birds*
MVO: “Larry, what’s wrong? I thought you liked relaxing at the park”
*Dejected tone*
Larry: “Meow”
MVO: “You feel unhappy by all the trash and littering around you?”
*in an agreeing tone*
Larry: “Meow”
MVO: “Ahem, can I please have everyone's attention? Larry here is trying to relax, but he can’t with all the trash around. Let’s make a change around here and get things done ourselves. So, I say we vote! Make Larry Happy!”
(1SEC) SFX *cheering*
Announcer: “Let’s come together as a community to make Larry happy, send in your ballot pack before the 23rd of October. For more information on how your say can improve Larry’s future, visit vec.vic.gov.au.”
I hope your day has been going amazing ︎