go-getting artdirector
dessert enthusiast



BY CHRISTINE NGUYEN, PATRICK BUCOY, GIL BROWNE AND SARANNIE TONG
                                                                

ELUSION

“MAKING SENSE OF LIFE” 2021

A Gender neutral being inclusive to all. 

the problem

everywhere in the world, anxiety is a universal struggle for all individuals. No matter what gender, what age, people worry and get anxious about anything, it’s just part of life, it’s what makes us human


insight

aromatheraphy is a healing treatment that can benefit health and well-being and is a natural remedy to relieve stress and anxiety. Specific scents and essential oils help alleviate different types of anxiety.


idea

we decided to focus and centralise our product in the realm of aromatherapy and create a perfume brand that brings awareness and aids to the times where we feel most vulnerable. Our brand’s goal is to aid those who get anxious, and act as an escape from the busy world we live in, while normalising conversation of mental health amongst society and specifically the younger audience.







PERFUME COLLECTION AND PACKAGING CONCEPT


INNER LID PERFUME PACKAGING DESIGN


SOCIAL MEDIA DELIVERABLE


OUTDOOR SCRATCH AND SNIFF POSTER


ACTIVATION LAUNCH: RECHARGE CAPSUALS

STORYBOARD DELIVERABLE: SPRAY-SMR



I hope your day has been going amazing ︎