BY CHRISTINE NGUYEN, PATRICK BUCOY, GIL BROWNE AND SARANNIE TONG
ELUSION
“MAKING SENSE OF LIFE” 2021
A Gender neutral being inclusive to all.
A Gender neutral being inclusive to all.
the problem
insight
aromatheraphy is a healing treatment that can benefit health and well-being and is a natural remedy to relieve stress and anxiety. Specific scents and essential oils help alleviate different types of anxiety.
idea
everywhere in the world, anxiety is a universal struggle for all individuals. No matter what gender, what age, people worry and get anxious about anything, it’s just part of life, it’s what makes us human
insight
aromatheraphy is a healing treatment that can benefit health and well-being and is a natural remedy to relieve stress and anxiety. Specific scents and essential oils help alleviate different types of anxiety.
idea
we decided to focus and centralise our product in the realm of aromatherapy and create a perfume brand that brings awareness and aids to the times where we feel most vulnerable. Our brand’s goal is to aid those who get anxious, and act as an escape from the busy world we live in, while normalising conversation of mental health amongst society and specifically the younger audience.
PERFUME COLLECTION AND PACKAGING CONCEPT
INNER LID PERFUME PACKAGING DESIGN
SOCIAL MEDIA DELIVERABLE
OUTDOOR SCRATCH AND SNIFF POSTER
ACTIVATION LAUNCH: RECHARGE CAPSUALS
STORYBOARD DELIVERABLE: SPRAY-SMR
I hope your day has been going amazing ︎